It was an exceptionally flexible time when a woman could wear skin-tight cotton stirrup pants with leggings and a giant turtleneck sweater one day — and parachute pants with a small v-neck top and a high-waist belt the next. MTV had a huge impact on fashion, as teens across the U. Suddenly it became much easier for a fad to spread across the country faster than wildfire. By the late 80s, Nike had grown into one of the most profitable clothing companies in the world.
Like Coke vs. Pepsi, Reebok vs. Nike was the athletic wear battle of the decade. With the help of Michael Jordan, Nike won the war. In , every kid had to have a pair of Air Jordans and a Chicago Bulls baseball cap. Many designers reached back in history for inspiration. Advertisement International fashion was influenced by American sportswear more so in than it had been since the jeans of the 60s.
Western clothes began to make a comeback as well. China saw its first American fashion show in , when Halston presented his large collection. Chinese reactions ranged from polite admiration to outright dismay. Designers did what they could to try to please women. They opted for choice. Hemlines bounced up and down and there was no prescribed length — day or night. Shapes ranged from slim to extremely full and blousons returned.
Velvet was popular around the clock and women wore lace with tweeds and leather. Clothes could be made of any color, with emphasis on blocks and asymmetrical bands of two or more colors. The rule in was a lack of rules.
Some women wanted short, some wanted long, but most ended up somewhere in the middle. Designers got extremely inventive with pants. Armani, Valentino and other introduced creative shapes like balloon pants, breeches, Bermuda shorts and styles that were puffy around the hips and taped around the ankles.
These styles were more popular in Europe than in the U. These culottes were varied in design, with some resembling skirts, while others looked like pants.
Rising prices led to the rise in appeal to multi-purpose clothing. People wanted to wear their work pants around the house and vice versa. Gold, copper, brass and other metals appeared on blouses and skirts.
Accessories such as handbags, shoes and belts sparkled. Leather was also quite popular in , with new processes making some leather as soft as silk. Fashion, traditionally the province of rich and leisured women, subtly changed its focus in The most successful styles were moderately subdued, in durable fabrics that required little upkeep and in quiet, basic colors.
There were two main reasons for this development. The worldwide recession put extravagant clothes out of reach for a good portion of the population and 2. July 13, July 13, laptoplasane. October 31, July 17, laptoplasane. September 6, May 23, laptoplasane. August 28, July 17, laptoplasane. Custom Vans slip ons inspired by the Netflix original series, "Stranger Things". July 28, July 28, laptoplasane.
June 16, September 30, laptoplasane. June 11, June 11, laptoplasane. Nike has grown to be the world's largest marketer of athletic footwear and apparel. In the United States, Nike products are sold through about 20, retail accounts; worldwide, the company's products are sold in about countries.
Both domestically and overseas Nike operates retail stores, including NikeTowns and factory outlets. Nearly all of the items are manufactured by independent contractors, primarily located overseas, with Nike involved in the design, development, and marketing.
In addition to its wide range of core athletic shoes and apparel, the company also sells Nike and Bauer brand athletic equipment, Cole Haan brand dress and casual footwear, and the Sports Specialties line of headwear featuring licensing team logos. The company has relied on consistent innovation in the design of its products and heavy promotion to fuel its growth in both U. The ubiquitous presence of the Nike brand and its Swoosh trademark led to a backlash against the company by the late 20th century, particularly in relation to allegations of low wages and poor working conditions at the company's Asian contract manufacturers.
Nike's precursor originated in , a product of the imagination of Philip H. Knight, a Stanford University business graduate who had been a member of the track team as an undergraduate at the University of Oregon. Traveling in Japan after finishing up business school, Knight got in touch with a Japanese firm that made athletic shoes, the Onitsuka Tiger Co. Knight was convinced that Japanese running shoes could become significant competitors for the German products that then dominated the American market.
In the course of setting up his agreement with Onitsuka Tiger, Knight invented Blue Ribbon Sports to satisfy his Japanese partner's expectations that he represented an actual company, and this hypothetical firm eventually grew to become Nike, Inc.
At the end of , Knight's arrangements in Japan came to fruition when he took delivery of pairs of Tiger athletic shoes, which he stored in his father's basement and peddled at various track meets in the area. Bowerman had long been experimenting with modified running shoes for his team, and he worked with runners to improve the designs of prototype Blue Ribbon Sports BRS shoes. Innovation in running shoe design eventually would become a cornerstone of the company's continued expansion and success.
Bowerman's efforts first paid off in , when a shoe known as the Cortez, which he had designed, became a big seller. The following year, the company rented its first retail space, next to a beauty salon in Santa Monica, California, so that its few employees could stop selling shoes out of their cars.
Bowerman's innovations in running shoe technology continued throughout this time. A shoe with the upper portion made of nylon went into development in , and the following year Bowerman and another employee came up with the Boston shoe, which incorporated the first cushioned mid-sole throughout the entire length of an athletic shoe.
The company was poised for greater growth, but Knight was frustrated by a lack of capital to pay for expansion. In using financing from the Japanese trading company Nissho Iwai Corporation, BRS was able to manufacture its own line of products overseas, through independent contractors, for import to the United States.
At this time, the company introduced its Swoosh trademark and the brand name Nike, the Greek goddess of victory. These new symbols were initially affixed to a soccer shoe, the first Nike product to be sold.
A year later, BRS broke with its old Japanese partner, Onitsuka Tiger, after a disagreement over distribution, and kicked off promotion of its own products at the U. Olympic Trials, the first of many marketing campaigns that would seek to attach Nike's name and fortunes to the careers of well-known athletes. Nike shoes were geared to the serious athlete, and their high performance carried with it a high price.
In addition, operations were expanded to Canada, the company's first foreign market, which would be followed by Australia, in Bowerman continued his innovations in running-shoe design with the introduction of the Moon shoe in , which had a waffle-like sole that had first been formed by molding rubber on a household waffle iron. This sole increased the traction of the shoe without adding weight. In BRS opened its first U. This growth was fueled in part by aggressive promotion of the Nike brand name.
The company sought to expand its visibility by having its shoes worn by prominent athletes, including tennis players Ilie Nastase and Jimmy Connors.
At the Olympic Trials these efforts began to pay off as Nike shoes were worn by rising athletic stars. The company's growth had truly begun to take off by this time, riding the boom in popularity of jogging that took place in the United States in the late s. To keep up with demand, the company opened new factories, adding a stitching plant in Maine and additional overseas production facilities in Taiwan and Korea.
As of Nike had granted patents and counting. Known as Nike Grind, the material is made up of recycled shoes, plastic bottles and manufacturing offcuts. It is also used to make running tracks, gyms, playgrounds and more. Nike collects more than 5 million old shoes each year to use in the creation of Nike Grind through its Reuse-A-Shoes programme.
To date more than 28 million shoes have been collected and recycled through the scheme. Nike has partnered with Instagram to sell directly to customers through the photo-focused social media site. E-commerce is a major part of its future growth strategy.
Nike has a members-only app called SNKRS , which lets super-fans stay up-to-date on when new collections and exclusive products are available, buy shoes, take part in competitions and stay in the know about their favourite products. The company has recently experimented with AR and location-based tech to allow users to unlock the chance to buy exclusive products. Perhaps the most famous Nike range though is the Air Jordans trainers, which are endorsed by former professional basketball player Michael Jordan.
Today the trainers come under the Nike Jordan brand, which includes other products bearing the Jordan name. Nike is also the parent company of the popular Converse and Hurley brands.
0コメント